Authentic, Local, Interesting

We’re on a mission to showcase local and independent wines from all over Victoria.

We noticed that most of Melbourne bars, restaurants and bottle shops carry very little local wine, despite being in the middle of dozens of the world’s most amazing wine regions.

Home to 21 wine regions, more than any other state and the most wineries with 700, Victoria produces everything from amazing sparkling, world-renowned fortified and almost every variety and wine style you will ever need. Spanning Gippsland in the east and Henty and the Grampians in the west, the quality of Victorian produce has been recognised since the 1860s when world-renowned viticulturist called it a "natural garden".

Visit France, Italy, Spain, Chile, Argentina, South Africa and California to name but a few and you will be hard-pressed to find anything but local wines. Every other wine-producing region in the world has 80% to 100% local wines, yet with superior quality wines Victoria is 18-30%! At Auburn Cellars, we aim to stock over 95% Victorian wine, beer and spirits.